Chi è
My academic and working background is based on business communication and advertising. I have different experiences in this field. For example I worked for a communication agency where I developed a communication strategy for a big regional client who decided to reorganize is entire external and internal communication. I also realized a corporate identity for a financial group, who desired to innovate his external image. I also develop a regional advertising campaign. Moreover, I organized a pre-test to analyse a new packaging of a client product and to investigate the costumer's behaviour about this type of product too. I also worked in the publication field, developing a free press magazine and lunching a poetry book (during my stage in the communication area of a publishing house in Ireland, 'Thig Filì'). Finally, my degree thesis is a sociological and commercial analysis of 'The Lord of the Rings' books and movies, based on an audience analysis research, and it is part of a book ('Sociologia e metodologia del cinema fantasy. Il Signore degli Anelli in Italia: audience, media, mercato' edited by Professor A. Trobia).
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